The Marketing Capitals Conference (MCC) is the result of a collaboration between the marketing clubs of two top European business schools: Bocconi University and the University of St.Gallen. The 2016 edition’s theme was Marketing and Innovation and Swissintell was invited to lead a workshop and to participate in a panel discussion about the future of digital marketing.
This marks the beginning of our new strategic Academia initiative which is designed to collaborate with and support students that are at their very early career stages.
Here is what we discussed and shared with the students during or workshop:
Business decisions are taken all the time. Big and small. Complex and less so. But there is no decision maker out there who knows and understands all competitive and market aspects inside out and takes swift decisions all by themselves.
Did you ever wonder how key decision makers are supported; how they get it right, early and fast?
Swissintell is the Swiss Association for Market Research, Competitive Intelligence and Strategic Planning (SMCS) that represents and supports professionals engaged in competitive intelligence activities, market research and analysis and strategic planning in Switzerland – the very professionals whose deliverables enable sound decision making at various organizational levels.
During the workshop, Swissintell will lift the lid on several career path options in Competitive Intelligence (CI), Market Analysis, Strategic Planing and related professions.
And so we did.
Our president Jens Thieme introduced the background and benefits of a professional association and Swissintell in particular, before he dove into the inner workings of B2B marketing activities centering around various elements of business insights.
Murat Can Anadol, student member of Swissintell presented his personal journey as a student and young professional and how the association supported his early career moves and successes.