The Next Big Thing Meeting Series, Meeting Nr 2 – Zurich September 11

Swissintell keeps growing in Zurich! With an event on 11 September, we continued our new Zurich-based series of meetings titled “The Next Big Thing”. Every three months, we meet to discuss how to identify, monitor, and respond to those trends that will shape or disrupt business in the decade ahead.

Our second meeting took place at the Ema House hotel. The meeting consisted of three parts. The first part was led by Aleksandra Bielska, our Zurich area manager. Aleksandra began by reminding the participants of the association’s goals, our vision and activities. She then explained the importance of emerging technologies to the field of competitive intelligence. In particular, she referred to the impact of these technologies on business environment, organizations, Competitive Intelligence discipline, and ourselves.

Aleksandra Bielska - Swissintell

The second part was led by German Ramirez, social media and blockchain pioneer, book author and co-founder at the Relevance House. German talked about the development of the blockchain technology and the problems that currently affect the field. He stressed that many claims about blockchain should not be taken at face value and reminded us of the importance of focusing on the utility of blockchain-based solutions and not on the “buzz” that the technology generates. He looked at the relevance of blockchain-enabled products and services through the prism of three pillars: value, visibility and credibility. He also provided us with a list of mistakes to avoid and good practices to follow when adopting blockchain-based solutions.  German ended his presentation stressing that a complete paradigm shift is needed to change the established standards.

German Ramirez - Swissintell

Augmented Reality (AR) was the focus of the last part of the meeting. Robert Adelmann, a former researcher at ETH and MIT and a co-founder at Scandit presented a brief history of AR before he elaborated on the current state of the art. He described how AR could be used in industries as disparate as maintenance, logistics and education. He used short videos to illustrate relevant use cases. He specifically mentioned the growing popularity of AR-based mobile applications that allow customers to virtually place products in their environment and, hence, reduce the risk of purchasing something that does not fit or that the customer does not like.

Robert Adelmann - Swissintell

Optimistic that the virtual and the real world are merging, Robert concluded his presentation with an outlook into the future evolution of AR. After the traditional question and answer session, the meeting concluded with its participants engaging in a long discussion over a glass of wine.

The Next Big Thing Meeting Series, Meeting Nr 1 – Zurich June 12

Swissintell returned to Zürich! With an event on 12 June, we started a new Zürich-based series of meetings titled “The Next Big Thing”. We will meet every three months to discuss how to identify, monitor, and respond to those trends that will shape or disrupt business in the decade ahead.

Swissintell Zurich

Our first meeting took place at the Hiltl Akademie above a famous Hiltl Restaurant. The meeting consisted of two parts. The first was led by Naully Nicolas, a digital tourism marketing consultant, book author and host of the Travelcast podcast. Speaking about emerging technologies, Naully gave the audience an opportunity to reflect and comment on the possible impact of Artificial Intelligence (AI), blockchain-based solutions, 3D printing, 5G, and edge computing on business in Switzerland and beyond.

Swissintell Zurich

The second part included a short workshop that introduced the audience to the discipline of strategic foresight and the tools commonly used to support strategic anticipation. Led by Aleksandra Bielska, Swissintell’s Zürich Greater Area Manager, participants worked to identify the less obvious trends and dynamics of change that often remain unnoticed. The workshop sparked an enthusiastic discussion that continued over a glass of wine.

Swissintell Zurich

Conférence sur l’Open Source Intelligence (OSINT) du 28 mai 2019 au GCSP

Lors de notre dernier événement du 28 mai au Geneva Centre for Security Policy (GCSP), nous nous sommes intéressés aux bonnes pratiques de l’Open Source Intelligence (OSINT) ainsi qu’à quelques démonstrations de cas pratiques.

Audience OSINT
Notre Président, Alain Mermoud, souhaite la bienvenue aux quelques cinquantes personnes présentes le 28 mai au GCSP

Dans la première partie, Aleksandra Bielska – organisatrice des événements Swissintell à Zurich ainsi que consultante chez I-Intelligence – nous a présenté comment utiliser ces informations de façon efficiente et trouver les résultats recherchés, comme par exemple l’utilisation de l’OSINT avec les bons mots-clés. Après la présentation théorique, elle nous a présenté une analyse de cas réelle. Une marque de montre s’est fait voler des photos de ses produits. Ces dernières sont utilisées à des fins commerciales pour une autre marque. Mais qui se cache(nt) derrière cette autre marque ? Mme Bielska nous a alors expliqué ses investigations.

Aleksandra-Bielska-Swissintell
Aleksandra Bielska présente le nouveau concept d’événements à Zurich

Aurélien Vuilleumier – consultant chez Heptagone – est intervenu sur l’utilisation de l’OSINT dans le processus de Due Diligence sur la source des crypto-monnaies. Cela implique la recherche dans les Blockchains. Comme ces dernières sont publiques, on peut utiliser la technique du Clustering qui permet de grouper des adresses qui d’après les investigations appartiennent au même porte-monnaie électronique. Tout d’abord il faut chercher les informations, les structurer puis créer une représentation graphique qui permet d’avoir la meilleure vision d’ensemble possible.

Aurélien-Vuilleumier-Swissintell-Heptagone
Aurélien Vuilleumier nous parle de Due Diligence sur la provenance des cryptomonnaies

Le dernier intervenant, Martin Longet – consultant chez Heptagone a présenté sa recherche consistant à confirmer, ou pas, à un entrepreneur qu’un de ses employés s’était radicalisé. Les données à sa disposition étaient son nom, prénom, numéro de téléphone ainsi que domicile. Grâce à ces informations et des recherches OSINT, il a pu démontrer des preuves de radicalisation et ainsi répondre au mandat de l’entrepreneur grâce à la recherche d’information dans des sources ouvertes.

Martin-Longet-Swissintell-Heptagone
Martin Longet présente un cas pratique d’OSINT sur la radicalisation religieuse

La conférence s’est terminée sur un temps de questions/réponses. Les participants ont ensuite pu s’entretenir autour d’un buffet. Les membres de Swissintell peuvent retrouver les présentations non-confidentielles dans la zone membre.

Table-Ronde-Swissintell-OSINT
Table ronde avec les intervenants et Chris Pallaris, CEO d’I-Intelligence