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August 2020
SCIP – Sales Battlecards
Sales battlecards are one of the most important competitive intelligence deliverables because they clearly articulate a value proposition, help a firm win business, and show CI value in a demonstrable and measurable way. However, Sirius Decisions and IDC have independently shown that as much as 80% of marketing content sits unused by Sales, including battlecards. A few symptoms of a sub-par battlecard program: Outdated Format - Too many battlecards are two-page, static PowerPoint slides that are generic, static, and outdated. Focused…
Find out more »SCIP – Foundations of Market & Competitive Intelligence
Turbocharge Your Career ... From Your Home! For 90% of businesses, competition is getting tougher. Unfortunately, professionals often stumble with the foundations: diagnosing stakeholder needs, managing expectations, conducting analysis, building a network, and demonstrating ROI. This virtual market & competitive intelligence training workshop will focus on critical skills, practices, and tools that participants can immediately use to develop and implement an intelligence strategy that drives business growth and supports corporate objectives. Swissintell members benefit the SCIP member rate price ! To benefit from…
Find out more »September 2020
Strategic Foresight: Tools and Techniques for Planning in Uncertain Times 2020
In today’s fast-paced world, policymakers and executives, more than ever, need well-informed foresight to gauge policy responses. This course explores the fundamentals of strategic foresight and how to create sustainable decisions in uncertain and rapidly changing contexts. It examines emerging security challenges, foresight methodologies, as well as when to apply specific tools and how to design purpose-driven processes. WHO SHOULD ATTEND The course is designed for: government officials (including diplomats, military officers, intelligence analysts) staff from international organisations representatives from…
Find out more »October 2020
Veille technologique, scientifique et technique : étude de cas et démonstrations – 01.10.20 @EPFL
Become a member now and discover all membership benefits such as free access to all our events in Zurich and Geneva ! INSCRIPTIONS SUR WEEZEVENT Evénement exclusif réservé aux membres de Swissintell, aux employé-es de la Confédération, aux collaborateurs de l’EPFL et résidents de l’EPFL Innovation Park ! Une justification peut être demandée. ! Attention le nombre de places est limité ! Conférence avec la participation de Dr. Quentin Ladetto, Head of DEFTECH and Technology Foresight @armasuisse Sciences and Technologies (S+T) Dr.…
Find out more »November 2020
GENEVA EVENT 16.11.20 – Le SRC : première ligne de défense de la Suisse @GCSP
DERNIÈRES PLACES DISPONIBLES POUR LES MEMBRES 2020 ! Become a member now and discover all membership benefits such as free access to all our events in Zurich and Geneva ! INSCRIPTIONS SUR WEEZEVENT Le Service de Renseignement de la Confédération (SRC) : première ligne de défense de la Suisse Conférence d’exception avec la participation de Jean-Philippe Gaudin (Directeur du SRC) Jean-Paul Rouiller (Analyste GCSP) Programme : 18h00 – Accueil des participants 18h30 – Conférences et table ronde 20h00 – Cocktail et réseautage…
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