Swissintell returned to Zürich! With an event on 12 June, we started a new Zürich-based series of meetings titled “The Next Big Thing”. We will meet every three months to discuss how to identify, monitor, and respond to those trends that will shape or disrupt business in the decade ahead.
Our first meeting took place at the Hiltl Akademie above a famous Hiltl Restaurant. The meeting consisted of two parts. The first was led by Naully Nicolas, a digital tourism marketing consultant, book author and host of the Travelcast podcast. Speaking about emerging technologies, Naully gave the audience an opportunity to reflect and comment on the possible impact of Artificial Intelligence (AI), blockchain-based solutions, 3D printing, 5G, and edge computing on business in Switzerland and beyond.
The second part included a short workshop that introduced the audience to the discipline of strategic foresight and the tools commonly used to support strategic anticipation. Led by Aleksandra Bielska, Swissintell’s Zürich Greater Area Manager, participants worked to identify the less obvious trends and dynamics of change that often remain unnoticed. The workshop sparked an enthusiastic discussion that continued over a glass of wine.
