http://motherboard.vice.com/read/big-data-cambridge-analytica-brexit-trump
Psychologist Michal Kosinski developed a method to analyze people in minute detail based on their Facebook activity. Did a similar tool help propel Donald Trump to victory? Two reporters from Zurich-based Das Magazin (where an earlier version of this story appeared in December in German) went data-gathering.
“Pretty much every message that Trump put out was data-driven,” says Cambridge Analytica CEO Alexander Nix