The goal of every business, whether large or small, is to maximise its competitive advantage. Competitive Intelligence (CI) supports business decision making by enabling the timely discovery of opportunities and threats. How can modern enterprises use CI to overcome challenges and orient their course of action in response to actionable opportunities? In a world where digital threats amplify the traditional business risks, what is the link between CI and cyber resilience? Why does a high-impact CI function require anticipatory, strategic guidance through the effective use of unique primary intelligence sources (HUMINT)?
The third meeting in the Next Big Thing series will be led by our distinguished guests, Sascha Maier, the Head of IT & Cyber Resilience at IWC Schaffhausen, and Marc Limacher, Founder and CEO at INOVIS. Together we will explore different perspectives on the role of competitive intelligence in ensuring the stability, prosperity, and security of a business.
18:00 – Welcome Tea & Coffee
18:10 – Opening by Aleksandra Bielska (Swissintell, Zurich Greater Area Manager)
18:15 – Speakers
How to Protect the Brand In 2020 From Competitive and Digital Risks? by Sascha Maier (Head of IT & Cyber Resilience at IWC Schaffhausen)
High Impact Strategic Foresight: Competitive Advantage via Competitor & Market Anticipation? by Marc Limacher (Founder and CEO at INOVIS)
19:45 – Q&A and Discussion
20:00 – Networking Apéro