SCIP – Sales Battlecards

Sales battlecards are one of the most important competitive intelligence deliverables because they clearly articulate a value proposition, help a firm win business, and show CI value in a demonstrable and measurable way. However, Sirius Decisions and IDC have independently shown that as much as 80% of marketing content sits unused by Sales, including battlecards. A few symptoms of a sub-par battlecard program:

Outdated Format – Too many battlecards are two-page, static PowerPoint slides that are generic, static, and outdated.
Focused on the Wrong Thing – Many battlecards focus on features and benefits, rather than how to solve buyers’ problems.
Poor Adoption – Sales won’t use marketing collateral that is off-base, too general, or just not relevant.
Organizational Misalignment – Many companies don’t have clear ownership of battlecards, so the opportunity falls through the cracks of the org chart.

Insufficient Communication –  Even the best battlecard is useless unless it’s being used in the right way at the right point in the sales cycle. There’s a better way.  This virtual workshop will show you how to design a better battlecards strategy and program, how to build better battlecards, and how to increase the ROI that you get from this valuable tool.

Swissintell members benefit the SCIP member rate price ! To benefit from the discount write us at info@swissintell.org